Social Media Services
Build a Social Media Strategy that gets results!
All business planning should start with defining clear goals, and social media is no exception. One of the biggest reasons why social media strategies fail is because goals aren’t aligned with core business values. For long term success on social media, choose goals based on the track, leads, and sales.
With the explosion of networks, participants and content on social, a social media strategy will help you stay focused on your objectives and will allow other team members to participate in the execution. This template will guide you through the steps of developing your social media strategy, providing helpful pro tips along the way.
For more information, reference our Social Media Strategy Guide.
Healthy Social Media Presence Benefits…
- Increased brand recognition
- Improved brand loyalty
- Increased inbound traffic
- Decreased marketing costs
- Healthier overall SEO
- Customer Insights
- Higher conversion rates
- Increased customer engagement
Audit your current social media footprint
To understand your current use and get to know what works with your audience, conduct an audit of your social media presence. Who is connecting with your business on social media, which social networks and content do your audience prefer, and what is your competition doing?
To get the most out of your social media e orts, your strategy should include the following:
- Determine which sites are most beneficial to post to and when to post to them
- Decide how large you want your social media presence to be
- Identify the right metrics to use to measure your progress towards social media goals
- Consider how to engage current and potential customers online
Understand your competitive landscape Investigate what your top competitors or industry influencers are doing on social media. Do they have a large social media footprint? What content resonates the most with their followers? Do an analysis of their strengths and weaknesses and let that inform your social media strategy.
Steps to Starting a Social Media Strategy
Start by writing down at least three social media goals that relate to or support your business objectives. SMART goals are specific c, measurable, attainable, relevant, and time-based. Some examples are to increase brand awareness in key markets or to convert 30% of prospects to sales through social media. You’ll notice that these social media goals don’t revolve around vanity metrics such as Likes or Retweets.
We teach businesses how to have to a professional social media presence without wasting time thinking of what to post or write daily.
- Social Media Post Descriptions
- Social Media Call to Actions
- Social Media Graphics
- Social Media Promo Videos
- Schedule Social Media Posts
Our team will support your planning, executing, and tracking of social media campaigns that will surely contribute to your bottom line.
- Establish SMART social media goals
- Audit your social media presence
- Introduce a content strategy
- Measure your progress
- Adjust your strategy
Create an editorial calendar as a part of your content strategy. This should map your social media goals, target audience, and campaigns against a weekly or monthly calendar. Think about what content you can share across various channels that will support your business objectives.
Your content strategy may also involve creating posts in advance to be posted later. Use Hootsuite to schedule posts to whichever social networks you’d like. Remember to put your scheduled posts on your editorial calendar so you don’t forget about them.
Track your social media success
Check your analytics often to see how your social campaign or content is performing. Most likely, your audience prefers a variety of original content combined with relevant, trending posts.
Hootsuite offers advanced analytics and reporting so that you can easily and out who’s reading, responding to, and sharing your content. Facebook Insights shares insights into your Facebook audience and content, while Google Analytics shows you who’s viewing and engaging with your web pages. Remember to match your analytics up with your goals to ensure you’re on the right track to success.