Built for newly licensed real estate agents

Launch Your Real Estate Business — CRM, Website & Follow-Up in One System.

Q: Is there a long-term contract?

No. Setup is a one-time fee and the monthly fee has no long-term contract.

Business Profile Pro is the agent software stack for newly licensed REALTORS®: CRM, booking, follow-up and a professional site. Start on software in minutes, or let us build and launch you in 7 days after onboarding. Done-For-You: first website preview within 24 hours of complete onboarding.

Start 7-day free trial Get the Free 90-Day Guide

7-day free trial on Software (card required) · 7-day launch guarantee on Done-For-You after onboarding · Cancel anytime

See What Your Business Could Look Like in 7 Days

Four pieces you get on launch day. Every sample below is labeled: the website is a real build we did (shown as an example), and the CRM and follow-up screens use sample data.

Demo video preview: Real estate brokerage site (staging) — 25-second demo · captions on · example shown. Click to play.

See the live example Opens the real example site (staging) in a new tab

Example

Real estate brokerage site (staging): homepage Example

Inner page: services Example

Example: Real estate brokerage site (staging): mobile view

Real estate brokerage site (staging): mobile view Free guide

Free 90-Day Guide cover

Example / sample data Example real estate website home page built by Business Profile Pro

Your websiteBio, listings, reviews, booking, home valuation tool and FAQs, with your brokerage and license info on every page.

Example / sample data

New leadSample buyer ASample seller B

ContactedSample buyer C

AppointmentSample seller D

Under contractSample buyer E

Your CRM pipelineEvery lead lands in GoHighLevel and moves through clear stages, with a mobile app to work it from anywhere.

Example / sample data

Minute 1TextHi [first name], thanks for reaching out about homes in [area]…
Day 1EmailYour free first-time buyer guide is attached.
Day 3TextQuick question: are you pre-approved yet?
Day 7EmailNew listings that match what you told me.

Your automated follow-upBuyer, seller, sphere and open-house sequences are written and loaded, so nobody falls through the cracks.

Cover of the First 90 Days guide — **Your lead magnets**Three branded PDFs (first-time buyer guide, seller prep checklist, home value report) to trade for contact details. Shown: pages from our free 90-day guide.

Sample inside page of the guide — **Your lead magnets**Three branded PDFs (first-time buyer guide, seller prep checklist, home value report) to trade for contact details. Shown: pages from our free 90-day guide.

See the System in Action

You Got Your License. Now What?

Most new agents hit the same three walls in the first few months. Leads are out there: in the NAR 2025 REALTORS® Technology Survey (July 2025), agents named social media (39%), their CRM (23%) and their local MLS (17%) as top sources of quality leads.

TodayNo personal brandYour only web presence is a profile page on your brokerage’s site.

After launchA website in your nameYour bio, reviews, listings and booking on your own domain, with your brokerage info built in.

TodayLeads scattered everywhereNames live in your phone, DMs, open-house sheets and sticky notes.

After launchOne CRM for every leadEvery form, call and text lands in one pipeline you can work from your phone.

TodayNo follow-up planYou mean to follow up, but it doesn’t happen when you’re busy.

After launchFollow-up that runs itselfBuyer, seller, sphere and open-house sequences go out on schedule, plus a 90-day plan for what to do each week.

Everything You Need to Launch, in 4 Core Pieces

Software includes the CRM spine and templates. Done-For-You installs all four pieces on your domain and adds seven bonuses — on the same monthly plan.

Agent WordPress website

Bio, reviews, listings, booking, home valuation tool, FAQs, chatbot and SEO setup.

GoHighLevel CRM

Real estate pipeline, calendar, text and email inbox, and the mobile app.

Follow-up sequences

Buyer, seller, sphere and open-house sequences, written and loaded.

3 lead magnet PDFs

First-time buyer guide, seller prep checklist and home value report, branded to you.

Plus 7 bonuses, all included in Done-For-You

Brand kit. Logo, colors and fonts for your site, cards and social.
90-day launch plan. A week-by-week plan for your first quarter.
Scripts. Sphere, expired, FSBO and open-house scripts.
Google Business Profile + review system. Set up your profile and ask every client for a review.
12 months of social posts. Ready-to-post content for a full year.
Monthly newsletter. A template to stay in touch with your sphere.
Compliance checklists. Brokerage and advertising checklists to review with your broker.

Start 7-day free trial

Get the Free 90-Day Plan

A week-by-week plan for your first quarter in real estate. Here is what each stretch covers:

Weeks 1–2Build your business foundation; learn your MLS, forms and market
Weeks 3–4Tell your sphere you’re in business; launch your online presence
Weeks 5–6Host your first open house; build your buyer consultation
Weeks 7–8Systemize follow-up; learn the listing side
Weeks 9–10Choose a farm or niche; reviews and reputation
Weeks 11–12Manage your pipeline; build your professional bench
Week 13Review, adjust and plan the next 90 days

Live in 7 Days, in 4 Steps

You spend about an hour on your part. We do the build.

Day 1

Kickoff + first preview

What you do

Fill in the onboarding form, send a headshot, your license and brokerage details, and pick a domain.

What we do

Run a 30-minute kickoff call and confirm your brand, pages and brokerage rules. First website preview within 24 hours of complete onboarding.

Days 2–4

Build

What you do

Nothing. Answer a quick question if we have one.

What we do

Build your site and CRM, load your follow-up sequences and brand your lead magnets.

Days 5–6

Review

What you do

Review the preview link and share it with your broker for approval.

What we do

Make your edits and run the compliance checklist with you.

Day 7

Launch

What you do

Join the walkthrough call and start week 1 of your 90-day plan.

What we do

Go live on your domain and show you how to work your pipeline.

Packages & Pricing

Every plan puts you on Business Profile Pro software (a paying account). Most agents who want us to build it choose Done-For-You.

Start here

Software

$99/mo

Agent CRM, booking, follow-up templates and tools — self-serve. 7-day free trial.

Real estate CRM pipeline + mobile app
Booking calendar + reminders
Email & SMS messaging (usage at cost)
Follow-up sequence templates (buyer, seller, sphere, open house)
Lead magnet templates + 90-day plan PDF
Cancel anytime

Start 7-day free trial

Card required. Converts to paid plan at end of trial unless you cancel. Cancel anytime — takes effect at the end of the billing period. See Refunds.

Or save with annual: $990/yr (2 months free) — see /pricing/.

Done-For-You

Your Complete Real Estate Launch System—Built for You

~~$997~~$399setup + $99/mo

Founding price for our first 25 clients · Same Business Plus software underneath

We build and launch everything in 7 days after onboarding.

Everything in Software, installed for you
First website preview within 24 hours of complete onboarding
Everything installed for you
Website on your domain with chatbot and valuation tool
CRM, calendar and texting registration help
All 7 bonuses
Preview link for broker review
7-day launch guarantee

Book my free 20-minute kickoff call

Premium

Done-For-You + Marketing

$1,497setup + $297/mo

Done-For-You launch, plus monthly marketing on Growth Pro–level software.

First website preview within 24 hours of complete onboarding
Everything in Done-For-You
Monthly newsletter sent for you
Social posts scheduled
Sequence and SEO updates
Monthly check-in call

Book my free 20-minute kickoff call

Founding price: Done-For-You setup is $399 instead of the standard $997 for our first 25 clients. Monthly software is $99/mo on Software and Done-For-You (Business Plus).

What it costs in year one

Plan	Setup	Monthly	First-year total from us	Notes
Software (self-serve)	$0	$99 × 12	$1,188 ($990 if annual)	7-day free trial; card required
Done-For-You	$399 (standard $997)	$99 × 12	$1,587 (standard $2,185)	Includes what’s listed under “What the monthly fee covers”
Done-For-You + Marketing	$1,497	$297 × 12	$5,061	Adds monthly marketing work; any ad spend is paid to the ad platform

What the monthly fee covers

Your Business Profile Pro software plan (Business Plus on Software & Done-For-You; Growth Pro–level tools on Done-For-You + Marketing)
Your GoHighLevel CRM account: pipeline, calendar, text and email inbox, mobile app
Website hosting
Updates, fixes and support from our team

Third-party fees (not included)

MLS/IDX listing feed: set by your MLS or IDX provider and billed at cost by the provider
Texting: carrier registration and per-message fees, billed at cost by the provider
Email sending: billed at cost by the provider
Domain name: registered in your name, billed at cost by the registrar

Free download · 1-2 page PDF

New Agent Launch Checklist

For newly licensed agents in their first 30 days. A printable checklist, no email needed.

Download the checklist

See It Working Before You Commit

Click through what happens when a lead finds you. All names and messages are sample data.

Interactive demo · Example / sample data

What happens when a buyer finds your website

A visitor named “Sample Buyer” requests a home value report on your website at 7:42 pm.

Who builds it

Michael & William Holvoet

Business Profile Pro is Michael and William Holvoet. We’re from the San Francisco Bay Area and now based in Las Vegas, and we build these launch systems for new agents.

LIVE IN
7 DAYS

The 7-day launch guarantee

On Done-For-You plans, if your website and CRM aren’t live within 7 days after onboarding is complete (onboarding form, headshot, license details and broker approval), we refund your setup fee. MLS/IDX approval times are excluded. We don’t guarantee leads or closings. Your first preview arrives within 24 hours of complete onboarding; the preview is a first draft, not the finished launch. The launch guarantee stays at 7 days and excludes third-party approvals and verification (for example texting registration and Google verification).

Frequently asked questions

Short answers about your brokerage, timing, costs and the guarantee. Still unsure? Book a call or use the FAQ assistant.

Why not just use my brokerage’s free website?

You can, and many agents start there. Brokerage sites are usually branded to the brokerage, and if you change brokerages your page and its address usually don’t come with you. Your own site and CRM are in your name, with your brokerage’s name and license info built in. If your brokerage’s tools already give you that, we’ll tell you on the call.

How fast can my website and CRM be live?

On Done-For-You plans, within 7 days after onboarding is complete (form, headshot, license details and broker approval). Software moves at your own pace with the setup guide and weekly office hours. MLS/IDX approval is set by your MLS, so it can take longer.

Do I need my broker’s approval?

Usually, yes. Most brokerages have rules for agent websites and advertising. Before launch we send a preview link and a compliance checklist to you and your broker, and your brokerage name and license appear on every page by default.

What is GoHighLevel and do I pay for it separately?

GoHighLevel is the CRM behind the system: pipeline, calendar, text and email inbox and a mobile app. On Done-For-You plans your CRM account is part of the monthly fee. Texting and email sending fees are billed at cost by the provider.

What does the chatbot on my website do?

It answers common visitor questions from your own FAQ and points visitors to your booking calendar or contact form, where they choose to share their details. Like the FAQ assistant on this page, it asks visitors not to type personal information into the chat. It doesn’t give legal or financial advice.

Is there a guarantee?

Yes. On Done-For-You plans, if your website and CRM aren’t live within 7 days after onboarding is complete (onboarding form, headshot, license details and broker approval), we refund your setup fee. MLS/IDX approval times are excluded. We don’t guarantee leads or closings. Your first preview arrives within 24 hours of complete onboarding; the preview is a first draft, not the finished launch. The launch guarantee stays at 7 days and excludes third-party approvals and verification (for example texting registration and Google verification).

Is there a long-term contract?

No. Monthly plans are month to month. Cancellation takes effect at the end of your current billing period. Setup fees are separate and are refundable only under the 7-day launch guarantee on Done-For-You.

Is the free 90-day guide really free?

Yes. Enter your first name and email and you’ll get the PDF. You’ll also get occasional emails about the Starter Package, and you can unsubscribe anytime.

Can I try the software before Done-For-You?

Yes. Start a 7-day free trial of Business Plus ($99/mo after trial). Card required. Cancel before the trial ends to avoid being charged. If you want us to build the site and automations, book a kickoff call — Done-For-You is a setup fee on the same kind of monthly plan. Details: /legal/refunds/.

What happened to DIY Templates?

We replaced the one-time DIY SKU with Software so every agent gets a real Business Profile Pro account (templates included). If you already bought DIY, email michael@maximizerteam.com and we’ll honor it.

Your License Is Ready. Start on Software — or Book a Done-For-You Kickoff.

Prefer Done-For-You? Tell us a little about you — we’ll email times for a free 20-minute kickoff call. Prefer to start yourself? Use Start 7-day free trial above.

Prefer to read first? Get the free 90-day guide.