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Acceptable Use Policy

Last updated: [Date]

This policy protects you, your customers, our team and the platforms we work with. It applies to everyone who uses Business Profile Pro, including all content, messages, ads, calls and AI features you create or send through our services.

In plain English

  • Use our services honestly and lawfully. No spam, fake reviews, false claims or content that breaks the law or platform rules.
  • You are responsible for the texts, emails, calls, ads, posts and AI bots you run, including consent.
  • Some industries need extra care and may need our approval first.
  • If you break these rules, we may pause or end your services. Tell us if you see misuse.

Contents

  1. Who this applies to
  2. General rules
  3. Advertising and marketing content
  4. Reviews and reputation
  5. Texts, email and calls
  6. AI features
  7. Restricted industries and content
  8. Personal data and security
  9. Enforcement
  10. Report misuse and contact

1Who this applies to

This Acceptable Use Policy (“AUP”) is part of our Terms and Conditions. It applies to you, your team, and anyone using the services through your account. It covers our website, software, AI features, and the work we do for you.

2General rules

You agree not to use the services to:

  • break any law or regulation, or help anyone else to;
  • infringe or misuse someone else’s copyright, trademark, privacy, publicity or other rights;
  • publish content that is false, misleading, deceptive, defamatory, harassing, threatening, hateful, sexually explicit or exploits children;
  • pretend to be another person or business, or give false information about who you are;
  • upload or send viruses, malware or code that could damage or interfere with systems;
  • try to access accounts, systems or data you are not allowed to access, probe for weaknesses, or avoid our security or usage limits;
  • scrape, copy, resell or sublicense our software or content, or build a competing service from it, except where we agree in writing;
  • overload or disrupt our systems, or other customers’ use of them; or
  • use the services for something dangerous or high-risk where a failure could cause serious harm.

3Advertising and marketing content

  • Claims must be truthful, and you must be able to back them up. Do not publish fake discounts, fake urgency, or promises you cannot keep.
  • Follow the rules of each ad and social platform, and the laws on advertising, endorsements, and pricing that apply to your business.
  • Do not use another business’s name, images or reviews without permission.
  • Do not ask us to publish guarantees of results, medical, legal, financial or earnings claims unless you can prove them and the law and platforms allow them.

4Reviews and reputation

  • Do not write, buy, trade or ask for fake or paid reviews, and do not ask employees, relatives or others with a close connection to write reviews without a clear disclosure.
  • Do not offer rewards in exchange for positive reviews, and do not selectively ask only happy customers for reviews if the platform or law forbids it.
  • Do not post on behalf of a customer without their permission.

5Texts, email and calls

You may only use our messaging and calling tools if you have followed the consent and compliance rules described in our Terms (section 15) and SMS Terms. In addition:

  • no unsolicited or “cold” texts, and no messages to purchased, rented or scraped lists;
  • no messages that hide who is sending them, or that use misleading sender details or subject lines;
  • no “snowshoeing” (spreading messages across numbers or brands to avoid carrier filters), and no sharing of numbers or campaigns between unrelated businesses;
  • no content that carriers prohibit, including illegal drugs, unlicensed gambling, phishing, hate speech, and, without proper approval and age controls, content about alcohol, tobacco, firearms or sexual content, and certain lending and debt-collection offers;
  • honor opt-outs right away, and do not message people who have opted out through any channel; and
  • follow call-recording, Do Not Call and calling-time laws.

6AI features

  • Do not use AI bots or tools to deceive people into thinking they are talking to a human where the law requires disclosure, or to impersonate a real person.
  • Do not clone anyone’s voice or likeness without their clear permission, and do not create deepfakes or misleading synthetic media.
  • Do not use AI features to make decisions about people’s credit, employment, housing, insurance, health or legal rights, or to give professional advice.
  • Do not try to make an AI bot ignore its safeguards, reveal other customers’ data, or produce prohibited content.
  • Review AI-generated content before it goes out. See our AI Use Policy.

7Restricted industries and content

Some businesses and offers are higher risk or are restricted by ad platforms, carriers or payment processors. These can include health and wellness claims, financial products, legal services, cannabis and CBD, firearms, adult content, gambling, alcohol, tobacco and vaping, multi-level marketing and get-rich-quick offers. Tell us before you start. We may need additional information, may limit what we can do, or may decline some work. [Owner: confirm the list and your approval process.]

8Personal data and security

  • Only upload personal information you have the right to use. Do not upload sensitive information such as government ID numbers, full payment card numbers, health records or passwords, unless we have agreed in writing that a service is designed for it.
  • Keep your passwords and access safe, and do not share logins across businesses.

9Enforcement

We may investigate suspected violations. If we think this policy has been broken, or if a carrier, platform or authority asks us, we may remove content, pause campaigns, block messages or calls, limit features, suspend or end your account, and report to authorities, with or without notice. We will try to give notice and a chance to fix the problem when it is safe and reasonable to do so, but we do not have to. Fees you have paid are handled under our Refund and Cancellation Policy.

You are responsible for the actions of your team and for any fines, carrier penalties, or claims caused by your use of the services, as described in our Terms.

10Report misuse and contact

If you see something that breaks this policy, or you receive a message that you did not agree to, email [legal@email]. We take reports seriously. We may update this AUP from time to time and will update the “Last updated” date.

Questions about this document?

Business Profile Pro is a marketing agency for local businesses. Questions about this document? Email [legal@email] or contact us.

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