AI Use Policy

Last updated: [Date]

AI helps us work faster and helps our bots answer your customers. This policy explains where we use it, how people stay in the loop, and what we ask of you.

In plain English

We use AI to help draft content and to power AI bots that answer chats, texts and calls for your business.
AI can be wrong. People review important work, and we ask you to review what goes out under your name.
You choose what your AI bot can and cannot say, and when it hands a conversation to a person.
We do not use AI to make big decisions about people, and we do not allow impersonation or deepfakes.
AI providers that help us may process your content under terms that limit how it is used [Confirm].

Contents

Where we use AI
Our principles
Limits of AI
What we ask you to do
Your information and AI providers
Ownership and AI output
Prohibited uses
Reporting problems
Changes

1Where we use AI

AI bots for your business: chat on your website, texts, social direct messages, and a voice receptionist for missed calls. They answer questions from the information you provide, capture leads, help book appointments, and hand off to you.
Marketing content: drafts of social posts, website copy, blog ideas, review replies, email and text templates, scripts, and images.
Research and analysis: keyword and competitor research, summaries of conversations, reports and suggestions.
Operations: routing, summarizing and organizing messages and tasks.

[Owner: confirm this list matches how BPP actually uses AI, and remove anything that is not true.]

2Our principles

People stay responsible. AI supports our team. A person is responsible for the work we deliver. [Confirm the level of human review for each service.]
Honesty. We do not use AI to deceive people. We encourage you to tell customers when they are talking to an AI bot.
Accuracy matters. We aim to check facts, claims, prices and names before AI content is published.
Privacy. We limit what information goes into AI tools and choose providers with suitable terms.
Respect for creators. We do not knowingly use AI to copy another business’s protected work.

3Limits of AI

AI systems can make mistakes. They can state something false with confidence, miss context or humor, reflect bias, misunderstand accents or poor audio, produce content similar to other content, or fail to follow instructions. Voice and chat bots can misunderstand a question or fail to recognize an emergency.

Because of this, AI should not be relied on for emergencies, legal, medical, financial, safety or other high-stakes advice. Set your bot up so it does not offer that kind of advice, and so it directs people to emergency services or to you when needed.

4What we ask you to do

Give your AI bot accurate, current information (hours, prices, services, policies), and update it when things change.
Review and approve AI-generated content, replies and settings, and monitor conversations, especially early on.
Set clear boundaries for your bot, including topics it should not discuss and when it should hand off to a person.
Tell your customers when they are talking to an AI bot, and when a call or chat is recorded or transcribed. Some laws require this in certain situations, and it is good practice either way.
Do not put sensitive information, such as government ID numbers, full payment card numbers, passwords or health records, into AI tools.
Follow our Acceptable Use Policy and texting and calling rules in our Terms.

5Your information and AI providers

To run AI features, content that you or your customers enter (for example a chat message, a call transcript, or a prompt) may be processed by AI service providers working for us. We select providers and settings that restrict them from using your content to train their general models where such options are available [Confirm provider terms]. We do not use your content to train our own models [Confirm].

Conversations and transcripts may be stored in your account so you can review them. See our Privacy Policy and the Data Processing Summary.

6Ownership and AI output

As between you and us, you may use the AI-assisted Deliverables you pay for under our Terms. The law about copyright in AI-generated material is still developing, so we cannot promise that all AI-generated elements are protected, or that the same or similar output will not be given to someone else.

7Prohibited uses

You may not use our AI features to: impersonate a person or business; clone a voice or likeness without permission; create deepfakes or deceptive synthetic media; deceive or manipulate people; harass, discriminate or promote hate; make automated decisions on credit, employment, housing, insurance, education, health or legal matters; produce malware or unlawful content; or bypass the safeguards of any AI tool.

8Reporting problems

If an AI bot says something wrong, inappropriate or risky, please tell us right away at [legal@email] or through our contact page, with the date and the conversation if you have it. We will look into it and may adjust the bot or pause it.

9Changes

AI technology and the law are changing quickly. We may update this policy and will update the “Last updated” date when we do.

Questions about this document?

Business Profile Pro is a marketing agency for local businesses. Questions about this document? Email [legal@email] or contact us.