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Last updated: [Date]
This policy explains what personal information Business Profile Pro collects, how we use it, who we share it with, and the choices you have.
In plain English
Contents
This Privacy Policy applies to personal information collected by Business Profile Pro (“BPP”, “we”, “us”), operated by [Legal entity name], [Address], when you visit businessprofilepro.com, contact us, sign up for a trial or plan, use our client portal or software, or receive messages from us (together, the “Services”).
It does not cover how our clients handle the information they collect from their own customers. If you are a customer or contact of one of our clients, please read that business’s privacy notice. For how we handle that information for our clients, see section 6.
Our Terms and Conditions also apply to your use of the Services.
We do not intentionally ask for sensitive information such as government ID numbers, health information, or bank account logins. Please do not send us this information unless we ask you to for a specific, lawful purpose.
We use personal information to:
Where the law requires a legal basis (for example, if you are in the UK or EU), our bases are: performing our contract with you, our legitimate interests (such as running and securing our business and improving our Services), your consent (such as for some cookies and marketing), and our legal obligations.
We and our service providers use cookies, pixels, local storage and similar tools to keep our site working, remember your choices, understand how the site is used, and measure marketing. The tools we use may include website analytics, advertising and conversion pixels, a signup pop-up, a chat or booking widget, and embedded video. [Confirm the exact tools in use and list them in the Cookie Policy.]
You can control cookies through your browser settings and through any cookie choices we offer on the site. If your browser sends an opt-out preference signal, such as Global Privacy Control, we will treat it as a valid request to opt out of the sale or sharing of your information where required by law [Confirm technical support for this].
Details and choices are in our Cookie Policy.
We do not sell your personal information for money [Confirm]. We share information as follows:
We may share aggregated or de-identified information that cannot reasonably be used to identify you.
Many of our Services are used by businesses (our “clients”) to communicate with their own customers, leads and contacts. Our clients may put contact details, messages, chat and call transcripts, call recordings, appointment details, reviews and form submissions into our software. We handle this information on the client’s behalf and under their instructions, as a service provider (or “processor”).
The client decides what to collect and why, and is responsible for giving notices, getting consent where required, and answering requests from its customers. If your information is in a client’s account and you want to access, correct or delete it, please contact that business directly. If you contact us, we will tell you we cannot respond directly, or we will pass your request to the client, unless the law requires otherwise.
We use this information only to provide the Services to the client, to keep the Services secure, and as the law allows. We do not use it for our own marketing. See the Data Processing Summary.
If you give us your mobile number and agree to receive texts, we may send you messages about your account, appointments, support, and, if you opted in, marketing. Our SMS Terms explain the program in detail.
We do not share mobile numbers, or text messaging opt-in data and consent, with third parties or affiliates for their marketing or promotional purposes. [Confirm: this statement is commonly required by carriers.]
We send service emails (such as receipts and security notices) and, where permitted, marketing emails. Every marketing email includes an unsubscribe link. If you unsubscribe, we will stop marketing emails but may still send you messages about your account and legal notices.
[Confirm: whether BPP records calls or uses AI to take notes on sales or support calls. If yes, describe it here.] If we record or transcribe a call, we will tell you at the start of the call where the law requires it. If you use call features of our software, you are responsible for notifying and getting consent from the people you call, as described in our Terms.
We use AI tools to help provide the Services, for example to draft content, run AI bots that answer chats, texts and calls for our clients, and summarize conversations. To do this, the content you or your customers enter may be processed by AI service providers acting for us.
We choose providers and settings that, to our knowledge, do not use your content to train their general models [Confirm provider terms]. We do not use client content to train our own AI models [Confirm]. We ask you not to put sensitive information, such as government ID numbers, payment card numbers or health details, into AI tools.
We do not use AI to make decisions about you that have legal or similarly significant effects without a person being involved. More information is in our AI Use Policy.
We keep personal information only as long as we need it for the purposes in this policy, including to provide the Services, meet legal, tax and accounting duties, resolve disputes and enforce agreements.
Backups can take additional time to be overwritten. When we no longer need information, we delete it or make it anonymous.
We use reasonable administrative, technical and physical safeguards, such as encrypted connections (HTTPS), access controls, and the security measures of our hosting and software providers. [Confirm any additional measures you can truthfully describe, such as two-factor authentication.]
No method of sending or storing data is completely secure, so we cannot promise absolute security. Please use a strong, unique password and keep your login details private. If we learn of a breach that affects your personal information, we will notify you and the authorities as the law requires.
If you ask us to delete information we need to provide the Services you are paying for, we will delete it when we no longer need it for that, and as the law allows.
Depending on where you live, such as California, Colorado, Connecticut, Virginia, Texas, Oregon, Utah and other states with privacy laws, you may have some or all of these rights, subject to exceptions:
In the past 12 months we may have collected these categories of personal information: identifiers (name, email, phone, IP address); commercial information (plan and purchase records); internet or electronic network activity (site usage); geolocation (approximate, from IP); professional or business information; communications; and inferences drawn from the above to personalize our marketing. We collect them from you, your devices, our service providers and platforms you connect. We use and disclose them for the business purposes in sections 3 and 5, including to service providers.
We do not sell personal information for money. Some of our website cookies and pixels may count as “sharing” for cross-context behavioral advertising under California law [Confirm]. If so, you can opt out through our cookie choices or by emailing [legal@email] with the subject “Do Not Sell or Share”. California residents may also ask about disclosures to third parties for their direct marketing under the “Shine the Light” law.
Email [legal@email] or write to [Address]. We will confirm your request, verify your identity by matching information you give us with what we hold, and respond within the time the law allows (generally 45 days, extended once if reasonably needed). You may use an authorized agent, who must give us written permission. If we deny a request, you may appeal by replying to our decision and asking for an appeal, and we will respond in writing within the time the law requires. Where the law allows, you can then contact your state attorney general.
Nevada residents may ask us not to sell certain information. We do not sell personal information as defined by Nevada law [Confirm]. Send requests to [legal@email].
Our Services are for businesses and are not directed to children. We do not knowingly collect personal information from anyone under 18 [Confirm; confirm if you prefer 13 or 16]. If you believe a child has given us personal information, please email [legal@email] and we will delete it.
We are based in the United States, and our Services are directed to businesses in the United States [Confirm]. If you use the Services from outside the US, your information will be transferred to, stored and processed in the United States, where privacy laws may differ from those in your country. [Confirm: if you intentionally serve customers in the UK or EU, add GDPR/UK GDPR language including the transfer mechanism and a representative, with an attorney.]
Our site and our messages may link to websites and services that we do not control. We are not responsible for their privacy practices. Please read their policies.
We may update this policy from time to time. We will post the new version with a new “Last updated” date, and if a change is material we will tell you by email or on our site before it takes effect, where required by law.
For privacy questions or to use your rights, contact: [Legal entity name], [Address], [legal@email]. You can also use our contact page.
Business Profile Pro is a marketing agency for local businesses. Questions about this document? Email [legal@email] or contact us.
